Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, Asics has grown from a small company focused on creating basketball shoes to a globally recognized sportswear brand. The name "Asics" is an acronym for the Latin phrase Anima Sana In Corpore Sano, which translates to "A Sound Mind in a Sound Body." This philosophy has been the driving force behind the brand's commitment to creating high-quality athletic gear.

Early Beginnings

Onitsuka's journey began with a mission to help the youth of post-war Japan regain hope and strength through sports. The first product, a basketball shoe, was designed to provide optimal performance and comfort. The success of this initial product laid the foundation for future innovations in athletic footwear.

Innovation and Expansion

Throughout the 1970s and 1980s, Asics became a leader in the development of running shoes. The brand introduced groundbreaking technologies, such as cushioning systems and advanced sole designs, which drastically improved athletic performance. By the 1990s, Asics had expanded its product line to include a variety of sportswear, catering to runners, tennis players, and athletes in multiple disciplines.

A Global Presence

Today, Asics is celebrated worldwide for its dedication to innovation, quality, and sustainability. The brand sponsors major marathons and collaborates with athletes to refine its products. Additionally, Asics has embraced eco-friendly practices, using recycled materials and focusing on reducing its environmental footprint.

Legacy and Vision

Asics continues to uphold its founding philosophy while adapting to the changing needs of modern athletes. From amateur runners to professional competitors, Asics remains a trusted name, inspiring individuals to achieve their best both physically and mentally.